
You were not created to stay stuck in shame, hurt, insecurity, fear or trauma. You were created to shine. Through faith rooted shadow work, I help women uncover what has been hidden, confront what has been shaping them, and embrace the healing needed to walk in truth, power, and purpose.

“What stays hidden still speaks. Shadow work helps you hear it, heal it, and stop letting it lead your life.” — Coach PBJ
There is a battle between the voice of your shadows and the voice of your truth. Shame, hurt, insecurity, fear, and trauma can become so familiar that they start sounding like truth. Healing helps you recognize the lie, reclaim your voice, and walk in agreement with who you really are..


Shame. Hurt. Insecurity. Fear. Trauma.
These are the shadows that silently shape how many women think, respond, hide, and show up in life. The SHIFT Method helps you identify what has been driving you so you can stop surviving and start healing and begin shining.


What tried to silence you does not have to shape your future. This is your time to heal, grow, and step into the woman you were created to be.This is a Paragraph Font

After years of burnout in education, I hit a crossroads. Through this program, I uncovered hidden fears and limiting beliefs that held me back. Doing the shadow work gave me the confidence, clarity, and courage to pursue my dreams. I’m now thriving as a business owner—and finally living fulfilled.

Burnt out and at a crossroads, I discovered the power of shadow work through this program. By facing the fears and beliefs I buried, I found clarity and courage. Now, I’m thriving in business and living with purpose.

Working with Coach PBJ helped me confront inner blocks I didn’t realize were shadows. I now see challenges as growth opportunities, and that shift has empowered every area of my life with resilience and confidence.

Coach PBJ helped me shift from neglecting myself to embracing self-care and God’s plan for me. Her shadow work approach revealed the importance of loving myself—and that changed everything.

Working with Coach PBJ gave me the space to uncover hidden blocks and limiting beliefs. Through her guidance, I found resilience, clarity, and the courage to grow in both life and purpose.

As a Baby Boomer in a season of confusion, Coach PBJ helped me dig beneath the surface and find my truth. Her loving wisdom guided me to clarity, peace, and purpose.

I was lost, confused, and unsure of who I was. In one session with Coach PBJ, something shifted. Her shadow work helped me believe again, face my fears, and rediscover my strength.

Coach PBJ challenged me to stretch, heal, and be true to who I am. Her process helped me break through mental blocks—I’m stronger, wiser, and finally walking in victory.

Coach PBJ pushed me to release the need for outside approval. I faced my fears, embraced my truth, and built a life that reflects who I truly am—purposeful, powerful, and free.
© 2025 Coach Paula Burch Jackson . All Rights Reserved. Branding by Shan Thomas